Hindustan Unilever Limited

Branding | Packagind Design | Adaptation | Brand Assets

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Smoldering Sophistication: Revitalizing Knorr Smoky Marinade Mix with Bold Packaging and Visual Design

Rekindling the essence of Knorr Smoky Marinade Mix demanded a packaging and visual design that would unmistakably evoke the rich, smoky flavors cherished by professional chefs. With a focus on convenience and unwavering quality, our mission was clear: to ignite the senses of culinary experts with a design that was bold, uncluttered, and effortlessly captivating.

Immersing ourselves in the world of chefs, we gleaned insights into their meticulous plating techniques and commitment to preserving the raw, authentic essence of ingredients. Our journey began with a canvas of deep, dark hues—a nod to the sophistication and inspiration found in every culinary creation.

Drawing from the palette of the chef’s realm, we infused the packaging with a touch of ease, ensuring that the design seamlessly melded with the professional kitchen environment. A strategic color-coding system was employed to facilitate swift identification of the range, while a striking vertical unit in deep green extended the Knorr visual signature, providing easy access to essential product information.

The result? A packaging masterpiece that tantalized the senses, seamlessly encapsulating the essence of smoke-infused flavors and culinary finesse. From its appetizing appearance to its unmistakable depiction of flavor bursts, the new design exuded an irresistible allure, leaving chefs eager to embark on a journey of culinary creativity with Knorr Smoky Marinade Mix.

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