Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads.
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies to get their brand offerings in front of the right people at the right time and in the right place.
The most widely used PPC advertising platform worldwide is Google Ads. Businesses can build ads that show up on Google’s search engine and other Google properties using the Ads platform.
Build a storyUsers of Google Ads place bids on keywords and get charged for each click on their adverts under the pay-per-click business model. Google selects a group of winners to fill the priceless ad space on its search results page each time a search is performed by sifting through the pool of Ads advertisers. The “winners” are selected based on a number of variables, such as the strength and appropriateness of their keyword bids, the effectiveness of their ad campaigns, and the quality and relevance of their keywords.
Google receives a tonne of traffic, which results in the most impressions and clicks on your advertisements when you utilise Google Ads for PPC marketing.
While a variety of variables affect the outcome of your PPC advertising campaign, concentrating on the following can help you get a lot done:
Keyword Relevance: We craft relevant PPC keyword lists, tight keyword groups, and proper ad text.
Landing Page Quality : We believe in devising optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score: Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. We ensure our better Quality Scores resulting in more ad clicks at lower costs.
Creative: Enticing ad copy is vital; and that’s where our copywriter’s team help us in with creative twists in all the ad copies
1.Search ads/Textual Ads: Search ads/textual ads are the most common ads you’ll see in the search results. You’ll see these ads tagged with the word “ad” to indicate paid content. The model is primarily based on keywords. Therefore, we at MOFA Digital research and analyse the keywords most applicable to your brand/product or service. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits. This PPC model is the most effective when conversion is your goal.
2.Display ads: Display ads are another PPC ad type we can use to reach people interested in your brand/product/service. Instead of being all-text ads, these ads typically include a photo and text. We at MOFA Digital use display ads to promote brand awareness and getting your brand/product/service in the forefront of your audience’s mind.
3.Social ads: Social media ads are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. Facebook Instagram Twitter Pinterest LinkedIn are the most popular platforms that we at MOFA Digital use based on Location Demographics Interests and age group of your target audience.
4. Remarketing ads: Remarketed ads focus on products or services your audience viewed previously, which gets them to re engage with your business. We operate these ads to get leads to reconsider choosing your brand which ultimately leads to conversion.
5.Google Shopping: Google shopping ads are another type of paid that appear in a carousel format above the main Google search results. It allows users to see your products and prices before they click. They know the item and the price of it. If those two factors fit their needs, they become a customer.
Therefore, in conclusion using a pay per click (PPC) campaign effectively can result in increased traffic to your website and increased sales for your business. And if you have read till here, we believe we can definitely work together:)
