The key ingredient for doing social media marketing well is having a strategy. Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them.
How do we get it right at MOFA Digital?
Who is your customer?
Where is your audience?
What are your goals?
How will you communicate?
What differentiates you?
Social media is our everything. The brands we associate with and work for then benefit from our love for it. Yes, there is a little amount of self-promotion, but our strength is social media platforms like Instagram, Twitter, Facebook, and LinkedIn. We are now also proficient with YouTube. You will soon see a bar for that as well :p
An informed description of everything we want to accomplish and the results we aim to achieve on your social media profiles is a social media plan, also known as a social media strategy. We always aim to establish a well-thought-out social media presence strategy for your company. We think it’s important to communicate a clear, thorough strategy to guarantee the finest possible relationship between you and your audience.